Global is Canada’s home of NCIS, The Simpsons, Glee and Saturday Night Live, and has the most-widely watched news service in the country. Global asked us to create an identity that matches their position as the progressive market-leader, so we took ‘big, friendly and bold’ as the proposition, with the aim of making it work across every platform.The resulting creative work is fast and fluid with a colour palette as broad as the channel’s content. But the standout feature is the outsized use of type and imagery: every graphic element is made as large as possible on screen.